Marmite, you either love it or hate it. They even use this in their marketing – fancy having a brand so strong that we use it in everyday language. I love that and even though I hate Marmite, I’d rather be Marmite than vanilla. Let me explain
You’ve marketed like a crazy woman for what seems like forever, and you’ve still got tumbleweed blowing through your marketing activities. Nothing seems to be working. You feel like giving up. DON’T!! I can help
Every woman business owner I know has a sneaky feeling that they are winging it and one day someone is going to see through them and find them out for what they are – an IMPOSTER. Except, you’re not. You’re awesome. Let me tell you more
How many times have you decided NOT to put some work out there because it wasn’t perfect? We get paralysed into inaction by this silly need for perfection, but perfection is relative. Let me explain…
I have a confession to make. I’m a stationery addict. I can’t pass a pen shop or stationers without going in and buying something pretty. In fact, even as I’m typing this, I’m feeling a pull to go into town and browse the notebooks…. I have LOTS of notebooks. I have them all over the house. As I sit here…
We all have days when the inspiration fairy has run away – there’s no need to panic! I’m going to share 7 ideas to get you unstuck and back into the creative flow
Business Clinic question time: When is the right time to leave your job and start your own business? Here’s my advice
So, you’ve created your irresistible freebie, now you just need to make it stand out and attract your ideal customer! Let me help
Every Thursday I hold a business clinic on my Girls Mean Business Facebook group. At this clinic I was asked how to get people off of facebook and onto an email list, here’s my answer
Are you dithering about whether to spend your time and money attending networking meetings? Let me help you decide whether it’s right for you, and if it is, how to make the best of it
Business Clinic Question – Should I get a bunch of leaflets printed up and stick them through doors to promote my dog walking business? Here’s my advice
Business Clinic question: I had a question about whether you can add customer emails to your mailing list and the answer is yes, but on certain conditions. I’m going to tell you what you need to do to not fall foul of the spam laws and keep your subscribers happy at the same time
Eeek we’ve all been there, we’ve sent off a quote or proposal and we wait with baited breath. For days. Nothing. So we shoot off a nice follow up email. Nothing. What next? Let me help!
Guest blog – Kelly Pietrangeli, My Project Me Do you ever set yourself a goal, get all fired up about it and know that this is the year you’re going to achieve it? Woo hoo! Then a year later you look back and realise you’ve failed miserably. Has it ever been the same goal, repeated with fresh enthusiasm and commitment,…
You Can’t Be Everywhere – You Don’t Have To Be Everywhere!! You have limited time, money and energy to spend on marketing so pick the top 2 marketing methods that feel natural to you and get you in front of your ideal customers and don’t feel obliged to do more. Better to do 2 well than lots badly.
I’m Petrified Of Doing Videos Videos are a brilliant marketing tool – they bridge the gap between you being a complete stranger to you being someone your ideal customer feels they know. And yet I’ve heard every excuse in the book about why you can’t do them. Let me help!
Mind monkeys are those little voices in your head telling you you’re too old, not techie, not clever enough, a bad mother…sound familiar? I’m going to tell you more about them and how to deal with the little blighters!
Business Clinic time! Why isn’t my marketing working? Claire Mitchell explains what you need to be doing.
The girls mean business would not be anywhere near as successful today, had I not hired a business coach in the early days. I couldn’t afford it but I couldn’t afford not to. Here’s my story. Visit The Girls Mean Business for more information.
I’ll start by saying sorry for the fruity phrase in the title but there isn’t any other way to describe what I’m trying to say. I’ve had one heck of time lately. The photo accompanying this article is Chloe and I representing how rubbish this week has been, in photo form! And through it all I’ve been able to run…
We are so busy with emails and websites and social media that we sometimes forget we have another option out there. Snail Mail or ‘the postal service’ to give it its proper name, COULD be a fantastic marketing tool in your business. Here’s why.
I am NOT an expert on SEO, far from it but there is a secret to SEO that you need to know way before you start getting techie. If you get THIS wrong, the rest of your SEO will be wasted! Don’t forget to visit The Girls Mean Business for more information.
I had a question this week in one of my groups from a lady with a coaching business. She was frustrated, worn out and about to quit. Why? She had spent the last few weeks in a marketing frenzy. Her new business is about to launch and she’s been full of passion and enthusiasm about her new ‘baby’ for the…
The question for this business clinic was: I find writing short but interesting tweets difficult, any suggestions please?
Word of mouth marketing is the BEST. It’s free, it’s effective because people trust their friends when they recommend a business – brilliant! So, how do YOU get more referrals? Here are some ideas.
Ooh you’re so tempted to grasp that brilliant opportunity that’s appeared in front of you (bright shiny object!), you can see how you might make loads of money from it BUT is it going to be at the expense of your main business? Will you regret it? Here’s how to tell!
Business Clinic time again – Jo’s question was: It’s about time I attempted a webinar! What software do you use so that the screen can flip from your face to your slides? Don’t forget to visit The Girls Mean Business for more information.
Autoresponders are the automatic emails you get when you have signed up for a freebie or have bought something. They can be AWFUL or they can be AMAZING. Here’s how to avoid being awful at autoresponders! Don’t forget to visit The Girls Mean Business for more information.
You spend time on your business and feel guilty you’re not spending time with the kids. You spend time with the kids and feel guilty you’re not working in your business. Gah! This might help, it’s how I managed the mum guilty monkey. Don’t forget to visit The Girls Mean Business for more information.
You know you need a list, but you have at best a shoestring budget and at worst no budget at all! Fear not, I’m going to share 3 ways to build your email subscriber list on zero budget. Yay! Don’t forget to visit The Girls Mean Business for more information.
What’s a list and why do you need one? If you follow my Facebook page or website you’ll see me talking about lists – your list is your business goldmine and if you aren’t building yours, you need to start TODAY. Here’s why. Visit The Girls Mean Business for more information.
Picture the scene. I’d had a rare day out of the office with my lovely business manager Emma. We’d gone to London for the day to attend the Facebook Small Business Bootcamp and we’d got an evening train back that got us into Darlington at 9.20pm. My feet were aching. I don’t travel on trains well so I was feeling…
OK, hands up who has happy customers? Great! Do you have a testimonial from each of them, saying how great you are and how much they love your product or service? No? OK Big Girl Knickers time… Don’t forget to visit The Girls Mean Business for more information.
I know it hurts! I used to react like this; too, until I figured out what a wonderful thing it is to see people unsubscribing from your e-newsletter. Not in droves – I hasten to add! I’m not for a moment suggesting that if almost everyone unsubscribes that’s a good thing, but one or two each time you send it…
The Girls Mean Business is a podcast created for you if you are a female entrepreneur or woman business owner looking for daily marketing tips, advice on productivity, confidence, getting more customers, selling more products or services and inspiring interviews that you can listen to on your commute, at the gym, walking the dog or in your ‘me’ time. In…
The Girls Mean Business is a podcast created for you if you are a female entrepreneur or woman business owner looking for daily marketing tips, advice on productivity, confidence, getting more customers, selling more products or services and inspiring interviews that you can listen to on your commute, at the gym, walking the dog or in your ‘me’ time. Claire…
Last year I was lucky enough to interview the lovely Denise Duffield-Thomas of Luckybitch.com about how to get a 100k Mindset. What she shared has already totally changed the mindset and the business of LOADS of my Inner Circle and Club ladies, who have realised that they had money blocks which were stopping them from being successful and earning…
Here are 45 things I’ve outsourced to virtual assistants – remember that virtual assistants have different skillsets, so find one who can manage a particular task or role rather than looking for a ‘one size fits all’ person. Hiring a virtual assistant, even just for one or two hours can free up valuable time for you to spend doing what…
We try to do as much as possible to grow, learn and better ourselves. We read books, blogs, and soak up all sorts of information on creating new habits. The fact is, a lot of this effort is in vain. Our attention is pulled in so many directions, that our attention and energy is spread too thin. To add…
If you follow my Facebook page for The Girls Mean Business, you’ll know I’m a HUGE fan of Leonie Dawson’s ‘Create Your Shining Life & Biz 2015 Workbook’. My lovely business manager, Emma, bought me my very first workbook for Christmas 2014 and I fell instantly in love with it. First of all, I have a confession to make… I’m…
Do you get writer’s block when you think about writing your e-newsletter? Does it feel like really HARD work? It doesn’t have to be! Here are 17 things that you COULD include in your e-newsletters. Don’t forget to visit The Girls Mean Business for more information.
The Girls Mean Business is a podcast created for you if you are a female entrepreneur or woman business owner looking for weekly marketing tips, advice on productivity, confidence, getting more customers, selling more products or services and inspiring interviews that you can listen to on your commute, at the gym, walking the dog or in your ‘me’ time. This…
I love a good business vision or vision board. For all it’s just a collection of words and pictures, it’s one of the most powerful tools you can have in your business. Why? Because it reminds you what you’re aiming for. Why you’re doing this. Why, on a bad day, it’s worth you dragging yourself out of bed to get…
The Girls Mean Business is a podcast created for you if you are a female entrepreneur or woman business owner looking for weekly marketing tips, advice on productivity, confidence, getting more customers, selling more products or services and inspiring interviews that you can listen to on your commute, at the gym, walking the dog or in your ‘me’ time. Claire…